Marcus Schögel

Marcus Schögel

Marcus Schögel

Prof. Dr.
Associate Professor of Management with special focus on Marketing
IMC-HSG
Büro 2-208
Dufourstrasse 40a
9000 St. Gallen
Phone: +41 71 224 2833
Main Focuses Strategisches Marketing, Distributionsmanagement (Multichannel Marketing, innovative Vertriebsformen wie z.B. E-Commerce), Kooperationen im Marketing sowie Management von Marketing-Innovationen.
Fields of research
  • Customer Centricity
  • Channel Management
Further fields of research Online Marketing